1. Respect for Students

Advertisers and their representatives must treat all students with dignity and respect. Intrusion of personal privacy, harassment, intimidation, or coercion directed at students are prohibited, whether in person, digitally, or through advertising content.

2. No Unwanted Approaches

Promotional activity must not involve persistent, unwanted, or targeted approaches to individual students. Students must always be free to disengage from any interaction without pressure or pursuit.

3. No Exploitation of Vulnerability

Advertisers must not exploit students' age, inexperience, financial circumstances, emotional state, trust or lack of knowledge or awareness. Campaigns must not create a sense of obligation, urgency, or dependency in students.

4. Inclusive Campus Environment

Campaigns, content, and conduct must not demean, stigmatise, or target students on the basis of any protected characteristic, including sexual orientation, gender identity, race, disability, or religion or belief, or unfairly criticise or insult other people or organisations.

This does not prevent advertisers from promoting organisations with a religious, philosophical, or political perspective, provided the campaign content and associated conduct comply with all other provisions of this Code.

5. Honest Representation

Advertisers must act with integrity, be transparent about their identity, their purposes, and the nature of what is being promoted. Campaigns must not mislead anyone, misrepresent their intent or disguise promotional activity as something else.

6. Compliance with Campus Rules

Advertisers and their representatives must comply with all applicable rules, codes of conduct, and access policies of the relevant Students' Union and university. Native will provide relevant guidance at the point of booking.

7. Enforcement

Where Native receives a report, or otherwise becomes aware, that an advertiser or its representatives have breached this Code, Native may, pursuant to its Terms and Conditions, suspend or withdraw the campaign and, if necessary, end its relationship with the advertiser. The relevant Students' Union or university may also report non-compliance with its own policies, and Native will act on such reports.

Any decision by Native under this section will be based on the advertiser's conduct as assessed against the standards in this Code.

Where Native ends its relationship with an advertiser, it may inform the relevant Students' Union or university of its reasons, and may decline future bookings from the advertiser or any connected organisation or individual.

Where a campaign is withdrawn, any refund of fees will be at Native's discretion, taking into account the extent to which the campaign has already been delivered.